Franchise Unconference 2017



March 8-10, 2017 | Park City, Utah






Hey There, Franchise Friends & Family!

We are very excited about our upcoming Annual Franchise UnConference (UnC) in Park City, Utah from March 8-10, 2017 (or March 7-11 if you arrive early and stay late). We will be implementing some improvements this year to make UnC 2017 even more valuable and fun!



The Franchise UnC is the brainchild of Brad Fishman (Fishman Public Relations), Dawn Kane (Hot Dish Advertising) and Lane Fisher (FisherZucker, LLC). Together we’ve created a forum where franchisors can network with other franchisor presidents, CEOs, founders and chairmen to discuss the issues which affect us all. This is a unique opportunity to exchange ideas in real time, in a relaxed, collaborative environment.

Who Should Attend:
Founders and high-ranking franchise executives from emerging and mature brands, multi-unit franchisees and supplier sponsors. UnAttendees often bring their spouses along to the event.

The Event:
We sought the input of our UnConference veterans on the schedule, venue, educational content and format of the event. The UnC provides an unparalleled forum to network, teach and learn with high-ranking franchise executives on common issues.

We will return to the Newpark Resort in Park City for 2017. The Newpark has 60 luxury suites, as well as deluxe rooms and 2-bedroom townhouses available. The luxury suites, with full kitchen and hot tubs on the deck, will be the first to go. We recommend that you reserve your room as soon as possible directly with the Newpark, and that you pay careful attention to the check-in and check-out dates. Many UnAttendees choose to arrive a day early on Tuesday for an extra day of skiing, and those of you that attend our closing dinner will most likely depart on Saturday, March 11. To make your hotel reservation please call the hotel directly at 435-649-3600 and refer to the 2017 UnConference block. The room block discount ends on March 1, 2017, or when your desired room category sells out. If you cancel on or after February 9, the hotel will charge you a cancellation fee equal to one night’s stay.

The Itinerary:
The event officially starts with a cocktail reception in the Skybridge Lounge at the Newpark Resort from 5 – 7 PM on Wednesday, March 8. You can pick up your registration materials and welcome bags beginning at 3 PM on Wednesday. Following the reception, we’ll depart for Jupiter Bowl, just a short walk from the Newpark in the same complex.

On Thursday and Friday mornings, we meet for breakfast (typically without spouses) at 7:30 AM, and then engage in a facilitated discussion on the most pressing issues affecting senior franchise executives. At 10 AM on Thursday and Friday, we will adjourn our meeting and report to any designated pickup location for any optional paid activities, or head over to Park City (formerly The Canyons) for a day of skiing or snowboarding with other UnAttendees. Remember, all reservations must be booked directly with the service providers. Don’t ski or snowboard? Not a problem! We’ll have other activities to keep you non-skiers entertained. On Thursday, we’ll host a happy hour at Skybridge Lounge at the Newpark from 4:45-6:15 PM. At 6:30 PM, we’ll head over to Ghidotti’s (also in the the Newpark complex) for cocktails, followed by dinner. Friday will follow Thursday’s daytime format, and we’ll adjourn to Molly Blooms Gastropub (another nearby restaurant in the complex) for our closing dinner.

Early Arrival Dinner:
For folks who arrive early enough for dinner on Tuesday, we host a pre-welcome dinner at 7:30 PM at Maxwell’s, attached to the Newpark Resort, and invite all those who arrive early enough in the day to ski on Wednesday to join us for a day at Deer Valley before the event officially begins. Every single event at the UnConference is “ski casual”! You can wear your gear or jeans to our facilitated networking sessions, Après Ski events and dinners.

Mobile App
This year our friends at OOTB Apps have added a registration feature to our UnC mobile app. You can access your records from prior events to streamline the registration process. To download the iOS, Android and HTML mobile apps for the 2017 UnC, please go to, select your appropriate icon, and follow the download instructions.


Be sure to contact Lane Fisher (, Brad Fishman (, Dawn Kane (, or Jessica Perper ( about any questions you may have. We look forward to seeing you in Park City!


Outdoor Activities:

Ski Deer Valley (Wednesday only, skiers only)

Ski Park City (formerly the Canyons)  Discounted lift tickets available at the Morning Sessions.

Ski Rentals: Breeze Ski Rentals is located right inside the Newpark Hotel. They are happy to offer you a 30% discount on all rentals, and a 10% discount on retail. You can call the reservation center if you have any questions at 1-888-427-3393 and make your reservation at

We are working with All Seasons Adventures for our cross country skiing and snowshoeing. If you want to participate in these activities you need to reserve your space by contacting All Seasons Adventures, appearing at the appropriate time and place, signing the appropriate form and paying any fees. More information about these activities will be available at

In addition to skiing, we are offering several other separately paid and ticketed options for UnAttendees:

Snowmobiling:  We have arranged for interested UnAttendees to snowmobile together at 11AM on Thursday or Friday with Red Pine Adventures for $199 for a single and $239 for a double for a 2-hour ride.   Reserve your sled by calling Red Pine directly at 800-417-SNOW (800-417-7669) and they will pick you up at the hotel.

Olympic Park Activities:  You can reserve any of the activities at Utah Olympic Park, including the comet bobsled, at


Indoor Activities:

20140925_194843-300x225COOKING CLASS:
Once again, the Park City Culinary Institute is offering its high end, farm-to-table cooking class with its executive chef for up to 20 UnAttendees. The cooking class will take place on Thursday, March 9 from 11:30 to 2:30 (transportation pick up at 11:00 am included) in a real commercial kitchen outfitted with GoPro cameras, flat screen TVs, and All Clad pots and pans. The class will provide all the tools you need to cook like a pro under the direction of your own personal chef. The cost is $200.00/per person and includes wine!

photo--2-_54_990x660PAINTING WITH A TWIST:
Cathy Deano and Renee Maloney, founders of Painting With a Twist, have graciously offered to host a class and are inviting attendees to bring a favorite bottle of wine and enjoy step-by-step instruction with their experienced and enthusiastic artists. This will take place on Friday, March 10 from 10:30 to 12:30 at a cost of $45/person..

body-pump-dead-rowBODY PUMP:
PostNet’s very own fit and fierce Sonia Greenbaum will be hosting Body Pump Classes on Thursday and Friday mornings. Those of you looking to break a sweat do not want to miss out on this awesome workout! Please let Jessica know if you’re planning on attending so she can make sure there are enough space and yoga mats by emailing her at


HIGH WEST DISTILLERY TOUR: New this year! We are excited to offer a private tour and whiskey tasting at High West Distillery located just outside of Park City. The group will go on a tour of the distillery, participate in a private whiskey tasting, and enjoy a light lunch. Our private tour is scheduled for Thursday March 9th from 12pm to 2pm. Transportation will be provided to and from the distillery. The transportation be in front of the Newpark at 11am and will return to the hotel after 2pm. Cost is $60 dollars per person – don’t wait to sign up as space is limited!

WINE DONATIONS: The UnC has become well known for its unique and special wine offering.  Truth be told, much of our wine is donated by UnAttendees.   Wine donations for consumption at the event from you sommeliers (or wine enthusiasts) are much appreciated. Those who wish to donate can drop it off to Jessica at check-in, or it can be shipped the Newpark or Brad’s house. Interested parties should coordinate with Brad at We will pour wine at the Sky Bridge Lounge at the Newpark from 5-7 PM on Wednesday and Thursday evenings.

TRANSPORTATION: While many of our UnAttendees often choose to rent a car, for those of you who decide not to, we have negotiated a group rate for travel through All Resort Group to shuttle guests to and from the Salt Lake City Airport. To make a reservation, go to

LIST SERVE: Please provide Jessica with any email addresses of guests who should be receiving UnC updates and notifications! Once we are on the ground in Park City, we will communicate with you using our UnC list serve as well as updates on the app. Keep an eye out for emails from for important updates.


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